According to the USPTO website, "A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. It’s how customers recognize you in the marketplace and distinguish you from your competitors. ...
A trademark:
Identifies the source of your goods or services.
Provides legal protection for your brand.
Helps you guard against counterfeiting and fraud."
You can read more about Trademark Basics on this page. If you have further questions, please reach out to the PTRC Representatives. You can contact us via email at lib-ptrc@osu.edu.