Answered By: Ash Faulkner Last Updated: May 04, 2023 Views: 7
We have limited access to ad spending data. Some aggregate statistics can be found in the Statista database. You can either search by keyword for 'ad spending' or explore the dossiers available in the 'Statistics' -- 'Media & Advertising' section. You can also find aggregate ad spending data in the eMarketer Pro database, where you can generally get more detailed information regarding ad spending by each type of media (go to 'Advertising & Marketing' -- 'Ad Spending' -- 'Ad Spending by Media'). Unfortunately, we do not have any granular ad spending data, such as ad spending by particular companies, etc.
If you would like further assistance, please contact the Business & Economics Librarian.
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