A Porter's Five Forces analysis looks at: competition in the industry, the potential for new entrants into the industry, the power of suppliers, the power of customers, and the threat of substitute products. If you'd like to read Professor Michael E. Porter's articles on his five forces analysis you can search for 'five forces' in the Harvard Business Review.
If you're looking for an existing Porter's Five Forces analysis, MarketLine industry profiles include these analyses.
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