Answered By: Ash Faulkner
Last Updated: May 03, 2023     Views: 8

SWOT stands for Strengths, Weaknesses, Opportunities and Threats and it's used to analyze companies and industries to see how well they're operating now and to help develop a strategy for the company moving forward. Conducting your own SWOT analysis involves doing Company Research and Industry Research.

If you're looking to see if there are any existing SWOT analyses to use or build off of, the IBISWorld database often includes industry-level SWOT analyses in their reports, generally on the 'Industry at a Glace' page. There are also brief analysis sections of First Industry reports, available in the Mergent Intellect database, that aren't strictly labeled as SWOT sections but include 'Business Opportunities' and 'Business Challenges' etc. Lastly, the company profiles in the D&B Hoovers database often include a company-level SWOT analysis.

Please contact the Business & Economics Librarian if you would like further assistance.

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