Answered By: Ash Faulkner
Last Updated: Oct 07, 2021     Views: 0

The two best starting points to access market and/or brand segmentation information in the Libraries is through the Mintel Reports database, which has U.S. market research reports including segmentation and consumer research, and the Passport database, which has global coverage and generally produces reports that focus on a market in a particular country.  For more assistance with this research, please contact the Business Librarian.