Answered By: Ash Faulkner
Last Updated: Oct 07, 2021     Views: 1

Barriers to entry are obstacles that make it difficult for new competitors to enter a market.  They can be things like strong brand identity for an existing brand, customer loyalty, high switching costs, patent protections, regulatory clearance requirements, etc.  Information on barriers to entry for a particular industry can be found in the Competitive Landscape section of industry reports in the IBISWorld database.  If you would like further assistance in conducting this research, please contact the Business Librarian.