Answered By: Ash Faulkner Last Updated: Mar 25, 2021 Views: 6
SWOT (Strengths, Weaknesses, Opportunities, Threats) is an analysis tool for assessing the state of a company or industry. The IBISWorld database has a brief industry-level SWOT analysis in the Industry at a Glance section of the reports. Hoover’s Online company profiles sometimes include company-level SWOT analyses. Lastly, the Mergent Intellect First Research reports include industry-level data that would be relevant to building one’s own SWOT analysis.
Please contact the Business Librarian for further information.