Answered By: Ash Faulkner
Last Updated: Apr 04, 2020     Views: 12

NAICS stands for the North American Industry Classification System and is a 2 to 6 digit number used by the U.S. (and Canada and Mexico) to classify businesses by industry.  This number is very useful when you're doing industry or company research as it helps you avoid the uncertainty of searching for information by keyword. (Is a coffee shop going to show up under the keyword Coffee? Cafe? Bakery?)  You can look up NAICS codes via the US Census Bureau website, but maybe the easiest way is to go to the Factiva database to the 'Companies/Market' tab at the top and search for company by name.  The resulting company profile page will include a 'Primary Industry Classification' section which will include NAICS code.

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